More companies are using augmented reality marketing (ARM) to interact with customers. ARM is a strategic concept that uses AR (integration of digital information or objects into the subject’s perception of the physical world) to demonstrate consumer benefits to achieve organizational goals. A recent study indicates that one of the main barriers to the use of AR as a marketing tool is a solid understanding of how AR works and how it impacts business goals.
Evidence: Inspirational augmented reality apps can improve brand attitude
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