In a world of sympathetic villains and flawed heroes, people still like fictional characters more when they have a strong sense of morality, a new study finds. Researchers found that people best liked the heroes they rated as most moral, and least liked villains they rated as most immoral.
Even today, we want our heroes to know right from wrong
In a world of sympathetic villains and flawed heroes, people still like fictional characters more when they have a strong sense of morality, a new study finds. Researchers found that people best liked the heroes they rated as most moral, and least liked villains they rated as most immoral.