Ecofriendly materials, produced under good work conditions — convincing arguments for most of us. But how do consumers really weigh compliance with such ethical standards? Not as much as they think: Researchers used an example from textile industry to demonstrate that customers unconsciously use a single ethical aspect as an excuse for less moral behavior regarding other aspects. They report about these ‘indulgence effects’ and their significance in a recent article.
A little good is good enough — excuses and ‘indulgence effects’ in consumption
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