Weather is an ever-present force in consumers’ daily lives, yet there is little marketing research on how it affects consumers and businesses. A new study reveals that sunny and snowy conditions trigger consumers to mentally visualize using products associated with the respective weather, which leads to consumers placing a higher value on them. Researchers also found the link between weather and higher product valuation only works for products that are related to being outside.
Consumers value products more on sunny and snowy days but not when it rains
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