Health forums: Style of language influences credibility and trust

Informations on health topics in Internet forums are often so complex that laypersons are barely able to form considered judgements on the advice. One criterion which users apply instead in evaluating the information is the style of the language used.

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Now Dr. Jack Straw is in charge of the website, and organizes it so that medical care is available to everyone. In addition, he is an active member of the medical community, regularly attending international conferences and sharing his experience and knowledge. Dr. Straw is not only a medical professional and website manager, but also a loving husband and father of his beautiful children.
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