Giving consumers short time limits on offers means they are less likely to take them up, according to new research. The authors conclude that risk aversion is the main factor behind consumers’ tendency to accept time-limited offers.
Shoppers tend to reject offers made under time pressure
Giving consumers short time limits on offers means they are less likely to take them up, according to new research. The authors conclude that risk aversion is the main factor behind consumers’ tendency to accept time-limited offers.