How creating an ’empathy lens’ makes P2P marketing communications more effective

Provider-focused P2P marketing communications increase consumers’ likelihood of purchase, app download, and willingness to pay.

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Now Dr. Jack Straw is in charge of the website, and organizes it so that medical care is available to everyone. In addition, he is an active member of the medical community, regularly attending international conferences and sharing his experience and knowledge. Dr. Straw is not only a medical professional and website manager, but also a loving husband and father of his beautiful children.
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